Last night, I had the privilege of attending a screening at BAFTA of Jon Snow: A Last Big Story, which will air on Channel 4 at 8pm on 20 June 2026.

Jon Snow, the legendary former news anchor renowned for both his fearless journalism and colourful ties, has chosen to speak publicly about his diagnosis of Alzheimer’s disease in order to raise awareness of dementia. Yet, in true Jon Snow fashion, this is not simply a story about his own journey. The documentary follows him as he continues to pursue the stories that matter, uncovering a previously unreported mining disaster in Zambia that is devastating local communities. It is a powerful reminder that a diagnosis does not define a person, nor does it diminish their purpose, passion or ability to make a difference.

A diagnosis of dementia can be life-changing, bringing uncertainty, challenges and heartbreak for individuals and their families. However, with the right support, understanding and opportunities, people living with dementia can continue to lead meaningful and fulfilling lives. Jon Snow is a compelling example of why we must always see the person before the diagnosis and focus on what people can do, rather than what they may have lost.

This message resonates deeply with me, both personally and professionally.

Ten years ago, I became a Dementia Friends Ambassador following my own family’s experience with dementia. My father lived with Vascular Dementia, and I witnessed first-hand the challenges of navigating the care system, securing the right support, and managing the impact on my elderly mother, who was his primary carer. More recently, my mother-in-law passed away after living with advanced Alzheimer’s disease, a different form of dementia with its own unique progression and challenges.

Professionally, through Share and Care Homeshare, the Community Interest Company I founded over 20 years ago, I have supported hundreds of householders living with dementia. These experiences have reinforced my belief that knowledge, compassion and community support can make an extraordinary difference to the lives of those affected.

Motivated by both personal experience and professional commitment, I trained with the Alzheimer’s Society to deliver Dementia Information Sessions. My goal was simple: to transform experience into action. Through education and awareness, I have been able to support families, communities, charities and businesses in developing a better understanding of dementia, helping them to support not only those living with the condition but also their loved ones and carers.

Most importantly, I am passionate about challenging the stigma that still surrounds dementia. Raising awareness, encouraging conversations and promoting the benefits of seeking an early diagnosis are vital steps towards creating a society where people living with dementia are understood, valued and empowered to continue living their lives to the fullest.

Please go to the Alzheimer’s Society website for full information about this story and the wonderful work they do.

Alzheimer’s Society wants everyone living with dementia to feel confident and empowered to do things that they have always been able to do, such as buy their groceries or get on the bus. Organisations can learn a little more about dementia and the small ways they can help those living with the condition which may make all the difference to that person’s day. Become a Dementia Friend today by going to this link and using our unique code: Sha15930